We’re off to The Snowboard Test in Austria tomorrow. Excited to show off the 2013 Never Summer range. Check back soon for more news and reviews from the test week.
Here’s the overview from www.thesnowboardtest.com…
What is it?
The Snowboard Test is the world’s largest, best attended – and most fun – media product test, combining extensive on-snow product testing with warmer days and the best spring freestyle and freeride facilities in Europe. The Snowboard Test is an independent event, where snowboard brands attend with their product lines in order to generate test data, product photos and action imagery for the following season’s snowboard related media – both core and mainstream. Virtually every snowboard-related test you have seen in UK media this winter came from data accumulated at The Snowboard Test 2010.
The Snowboard Test is also an on-hill training facility for shop staff in Europe. Brands bring their entire product lines so that retailers can ride and evaluate the products that they’ll be selling for 2013
The format of The Snowboard Test has evolved from earlier magazine-based snowboard tests, and Ian Sansom – the organiser of the event since 2007 – has been involved at a senior level in various incarnations of snowboard testing since 1993.
Where is it?
The 2012 event will take place once again in Kaunertal, Austria, the host resort for the event since 2007. This is the fifth consecutive year we’ve returned to this glacial resort, and we keep coming back for simple reasons: an excellent snow record, fantastic on and off hill facilities and the fact that, despite the problem of the weak pound, Austria continues to offer the best value in Europe.
This year’s event will run from the 5 – 11th May 2012
Who is going?
EVERY serious snowboard brand in the UK, from the smallest to the largest, including hardware and clothing companies. Core magazines who are expected to attend include White Lines, The Reason and Onboard. The event will also be host active sport journalists who write for the likes of The Independent, The Guardian, The Metro and The Evening Standard, giving your brand the opportunity to reach an even wider ABC1 market.