{"id":592,"date":"2012-05-05T01:28:36","date_gmt":"2012-05-05T00:28:36","guid":{"rendered":"https:\/\/theridersocial.com\/the-snowboard-test-in-austria\/"},"modified":"2022-09-19T12:36:59","modified_gmt":"2022-09-19T11:36:59","slug":"the-snowboard-test-in-austria","status":"publish","type":"post","link":"https:\/\/theridersocial.com\/blog\/the-snowboard-test-in-austria\/","title":{"rendered":"The Snowboard Test in Austria"},"content":{"rendered":"<p><strong>We&#8217;re off to The Snowboard Test in Austria tomorrow. Excited to show off the 2013 Never Summer range. Check back soon for more news and reviews from the test week.<\/strong><\/p>\n<p>Here&#8217;s the overview from <a href=\"www.thesnowboardtest.com\">www.thesnowboardtest.com<\/a>&#8230;<\/p>\n<p><strong>What is it?<\/strong><\/p>\n<p><a href=\"http:\/\/thesnowboardtest.com\/\">The Snowboard Test<\/a>\u00a0is the world\u2019s largest, best attended \u2013 and most fun \u2013 media product test, combining extensive on-snow product testing with warmer days and the best spring freestyle and freeride facilities in Europe. The Snowboard Test is an independent event, where snowboard brands attend with their product lines in order to generate test data, product photos and action imagery for the following season\u2019s snowboard related media \u2013 both core and mainstream. Virtually every snowboard-related test you have seen in UK media this winter came from data accumulated at The Snowboard Test 2010.<\/p>\n<p>The Snowboard Test is also an on-hill training facility for shop staff in Europe. Brands bring their entire product lines so that retailers can ride and evaluate the products that they\u2019ll be selling for 2013<\/p>\n<p>The format of The Snowboard Test has evolved from earlier magazine-based snowboard tests, and Ian Sansom \u2013 the organiser of the event since 2007 \u2013 has been involved at a senior level in various incarnations of snowboard testing since 1993.<\/p>\n<p><strong>Where is it?<\/strong><\/p>\n<p>The 2012 event will take place once again in Kaunertal, Austria, the host resort for the event since 2007. This is the fifth consecutive year we\u2019ve returned to this glacial resort, and we keep coming back for simple reasons: an excellent snow record, fantastic on and off hill facilities and the fact that, despite the problem of the weak pound, Austria continues to offer the best value in Europe.<\/p>\n<p>This year\u2019s event will run from the 5 \u2013 11th May 2012<\/p>\n<p><strong>Who is going?<\/strong><\/p>\n<p>EVERY serious snowboard brand in the UK, from the smallest to the largest, including hardware and clothing companies. Core magazines who are expected to attend include White Lines, The Reason and Onboard. The event will also be host active sport journalists who write for the likes of The Independent, The Guardian, The Metro and The Evening Standard, giving your brand the opportunity to reach an even wider ABC1 market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re off to The Snowboard Test in Austria tomorrow. Excited to show off the 2013 Never Summer range. Check back soon for more news and reviews from the test week.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[39,23,34],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Snowboard Test in Austria - The Rider Social|The Snowboard Test in Austria - The Rider Social<\/title>\n<meta name=\"description\" content=\"We&#039;re off to The Snowboard Test in Austria tomorrow. Excited to show off the 2013 Never Summer range.|We&#039;re off to The Snowboard Test in Austria tomorrow. Excited to show off the 2013 Never Summer range.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theridersocial.com\/blog\/the-snowboard-test-in-austria\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Snowboard Test in Austria - The Rider Social|The Snowboard Test in Austria - The Rider Social\" \/>\n<meta property=\"og:description\" content=\"We&#039;re off to The Snowboard Test in Austria tomorrow. Excited to show off the 2013 Never Summer range.|We&#039;re off to The Snowboard Test in Austria tomorrow. Excited to show off the 2013 Never Summer range.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theridersocial.com\/blog\/the-snowboard-test-in-austria\/\" \/>\n<meta property=\"og:site_name\" content=\"The Rider Social\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/en-gb.facebook.com\/The-Rider-Social-180343459556\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-05T00:28:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-19T11:36:59+00:00\" \/>\n<meta name=\"author\" content=\"Dan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theridersocial\" \/>\n<meta name=\"twitter:site\" content=\"@theridersocial\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theridersocial.com\/blog\/the-snowboard-test-in-austria\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theridersocial.com\/blog\/the-snowboard-test-in-austria\/\"},\"author\":{\"name\":\"Dan\",\"@id\":\"https:\/\/theridersocial.com\/#\/schema\/person\/607f2d01a65d806f5af20d4af53d3fc6\"},\"headline\":\"The Snowboard Test in Austria\",\"datePublished\":\"2012-05-05T00:28:36+00:00\",\"dateModified\":\"2022-09-19T11:36:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theridersocial.com\/blog\/the-snowboard-test-in-austria\/\"},\"wordCount\":360,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/theridersocial.com\/#organization\"},\"keywords\":[\"Facilities\",\"Never Summer\",\"Snowboard\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/theridersocial.com\/blog\/the-snowboard-test-in-austria\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theridersocial.com\/blog\/the-snowboard-test-in-austria\/\",\"url\":\"https:\/\/theridersocial.com\/blog\/the-snowboard-test-in-austria\/\",\"name\":\"The Snowboard Test in Austria - The Rider Social|The Snowboard Test in Austria - The Rider Social\",\"isPartOf\":{\"@id\":\"https:\/\/theridersocial.com\/#website\"},\"datePublished\":\"2012-05-05T00:28:36+00:00\",\"dateModified\":\"2022-09-19T11:36:59+00:00\",\"description\":\"We're off to The Snowboard Test in Austria tomorrow. 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